Global Marketing Management

Type

Book

Authors

Kotabe, Masaaki

Helsen, Kristiaan

ISBN 10

0470505745

ISBN 13

9780470505748

Category

MARKETING [ Browse Items ]

Publication Year

2011

Publisher

John Wiley & Sons

Pages

717

Subject

Marketing management

Tags

International business enterprises, Export marketing, International marketing, Internationell marknadsföring, Management

Description

xxiii, 717p.: ill., 28cm, pbk

Biblio Notes

Asia: John Wiley & Sons, 2011

Number of Copies

2

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Main	1573	HF 1416 .K68 2011	1			Yes
Main	9789785538662	HF 1416 .K68 2011	2			Yes

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