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Category:
MARKETING
[
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]
Page 4 of 7
Title
Authors/Editors
Publisher
Type
Copies
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Edition
:
7th
Year
:
2011
ISBN
:
0136118749
ISBN 13
:
9780136118749
Call No
:
HF
5415
.13
.L5883
2011
CHRISTOPHER
JOCHEN
Pearson
Books
1
The Conversation Company: Boost Your Business through Culture, People and Social Media
Year
:
2012
ISBN
:
0749464739
ISBN 13
:
9780749464738
Call No
:
HF
5415
.V28
2012
Van Belleghem, Steven
Kogan Page
Books
1
Marketing Strategy: A Decision-Focused Approach
Edition
:
8th
Year
:
2014
ISBN
:
1259010902
ISBN 13
:
9781259010903
Call No
:
HF
5415
.13
.W249
2014
Orville Walker, John Mullins
Mcgraw Hill Higher Education
Books
1
Advertising and Promotion: An Integrated Marketing Communications Perspective
Edition
:
9th
Year
:
2012
ISBN
:
0071314407
ISBN 13
:
9780071314404
LCCN
:
2010040703
DDC
:
659.1
Call No
:
HF
5823
.B387
2012
Belch, George E.
Irwin/McGraw-Hill
Books
3
An Introduction to Business Ethics
Edition
:
4th
Year
:
2011
ISBN
:
007108830X
ISBN 13
:
9780071088305
Call No
:
HF
5387
.D392
2012
DesJardins, Joseph R.
McGraw-Hill Medical Publishing
Books
1
Global Business
Year
:
2011
ISBN
:
0324585942
ISBN 13
:
9780324585940
Call No
:
HF
1379
.P462
2011
Peng, Mike W.
South-Western/Cengage Learning
Books
1
Everything I Know about Marketing I Learned From Google
Year
:
2011
ISBN
:
0071742891
ISBN 13
:
9780071742894
Call No
:
HF
5414
.1265
.G64
2011
Goldman, Aaron
McGraw-Hill Education
Books
1
Business Ethics: Decision-making for Personal Integrity and Social Responsibility
Edition
:
2nd Revised edition
Year
:
2011
ISBN
:
0071323813
ISBN 13
:
9780071323819
Call No
:
HF
5387
.H374
2011
HARTMAN
Mcgraw Hill Higher Education
Books
1
The Big Book of Marketing: Lessons and Best Practices from the World's Greatest Companies
Year
:
2010
ISBN
:
0071621253
ISBN 13
:
9780071621250
Call No
:
HF
5415
.B54
2010
Bennett, Anthony
McGraw-Hill Education
Books
1
Marketing Research
Edition
:
10th
Year
:
2010
ISBN
:
0470524618
ISBN 13
:
9780470524619
Call No
:
HF
5415
.2
.A23
2010
David A. Aaker
Kumar
Day
Leone
John Wiley & Sons Ltd
Books
2
1
2
3
4
5
6
7