Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Type
Book
Authors
ISBN 10
074946299X
ISBN 13
9780749462994
Category
BUSINESS ADMINISTRATION AND MANAGEMENT SCIENCES
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Publication Year
2011
Publisher
Pages
242
Subject
Branding, Brand loyalty
Description
xiv, 242p.: 21cm, pbk
Includes bibliographical references
Includes bibliographical references
Biblio Notes
UK: KoganPage, 2011
Number of Copies
1
