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Author: Haig, Matt [ All ]

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  Title Copies
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 
Edition: Second 
Year: 2011 
ISBN: 074946299X 
ISBN 13: 9780749462994 
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Brand Success: How the World's Top 100 Brands Thrive and Survive 
Edition: Second 
Year: 2011 
ISBN: 0749462876 
ISBN 13: 9780749462871 
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