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Category: MARKETING [ All ]

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  Title Copies
Advertising and Promotion: An Integrated Marketing Communications Perspective 
Edition: 9th 
Year: 2012 
ISBN: 0071314407 
ISBN 13: 9780071314404 
LCCN: 2010040703 
DDC: 659.1 
Competitive SME: Building Competitive Advantage through Marketing Excellence for Small to Medium Sized Enterprises 
Year: 2013 
ISBN: 0749468505 
ISBN 13: 9780749468507 
Global Marketing Management 
Edition: 5th 
Year: 2011 
ISBN: 0470505745 
ISBN 13: 9780470505748 
How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan 
Edition: 3rd 
Year: 2010 
ISBN: 0749461500 
ISBN 13: 9780749461508 
Marketing Management 
Edition: 14th 
Year: 2009 
ISBN: 0131357972 
ISBN 13: 9780131357976 
Marketing Research: Text and Cases 
Year: 2012 
ISBN: 8185386161 
ISBN 13: 9788185386164 
Basic Marketing: A Marketing Strategy Planning Approach 
Edition: 18th 
Year: 2011 
ISBN: 0071221107 
ISBN 13: 9780071221108 
MARKETING FOUNDATIONS 
Edition: 4th 
Year: 2011 
ISBN: 0538756373 
ISBN 13: 9780538756372 
Consumer Behavior 
Edition: 10th 
Year: 2010 
ISBN: 0137006705 
ISBN 13: 9780137006700 
Strategic Market Management 
Year: 2007 
ISBN: 0470059869 
ISBN 13: 9780470059869