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Category:
MARKETING
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Page 1 of 7
Title
Authors/Editors
Publisher
Type
Copies
Advertising and Promotion: An Integrated Marketing Communications Perspective
Edition
:
9th
Year
:
2012
ISBN
:
0071314407
ISBN 13
:
9780071314404
LCCN
:
2010040703
DDC
:
659.1
Call No
:
HF
5823
.B387
2012
Belch, George E.
Irwin/McGraw-Hill
Books
3
Competitive SME: Building Competitive Advantage through Marketing Excellence for Small to Medium Sized Enterprises
Year
:
2013
ISBN
:
0749468505
ISBN 13
:
9780749468507
Call No
:
HF
5415
.13
.H667
2013
Hood, David James
Kogan Page
Books
3
Global Marketing Management
Edition
:
5th
Year
:
2011
ISBN
:
0470505745
ISBN 13
:
9780470505748
Call No
:
HF
1416
.K68
2011
Kotabe, Masaaki
Helsen, Kristiaan
John Wiley & Sons
Books
2
How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan
Edition
:
3rd
Year
:
2010
ISBN
:
0749461500
ISBN 13
:
9780749461508
Series
:
Creating Success
Call No
:
HF
415.
I3.
W48
2010
Westwood, John
Kogan Page
Books
2
Marketing Management
Edition
:
14th
Year
:
2009
ISBN
:
0131357972
ISBN 13
:
9780131357976
Series
:
Pearson Horizon Editions
Call No
:
HF
5415
.K68
2009
Kotler, Philip
Keller, Kevin Lane
Pearson Prentice Hall
Books
2
Marketing Research: Text and Cases
Year
:
2012
ISBN
:
8185386161
ISBN 13
:
9788185386164
Call No
:
HF
5415.
2.
B65
2012
Boyd
Westfall
Stasch
AITBS Publishers
Books
2
Basic Marketing: A Marketing Strategy Planning Approach
Edition
:
18th
Year
:
2011
ISBN
:
0071221107
ISBN 13
:
9780071221108
Call No
:
HF
5415
.I3
.M369
2011
Perreault
Cannon
McCarthy
McGraw-Hill/Irwin
Books
2
MARKETING FOUNDATIONS
Edition
:
4th
Year
:
2011
ISBN
:
0538756373
ISBN 13
:
9780538756372
Call No
:
HF
5415
.P753
2011
PRIDE
South-Western/Cengage Learning
Books
2
Consumer Behavior
Edition
:
10th
Year
:
2010
ISBN
:
0137006705
ISBN 13
:
9780137006700
Call No
:
HF
5415
.3
.S35
2010
Schiffman, Leon G.
Kanuk, Leslie Lazar
Wisenblit, Joseph
Pearson Prentice Hall
Books
2
Strategic Market Management
Year
:
2007
ISBN
:
0470059869
ISBN 13
:
9780470059869
Call No
:
HF
5415
.13
.A23
2007
Aaker, David A.
John Wiley & Sons
Books
2
1
2
3
4
5
6
7